Brand Identity · v1.0
A quiet place to return to yourself.
01
Logo · variations
Three expressions of the same idea — concentric rings around a warm core. The mark is a lumen: a point of inner light.
Mark · Dark
Lockup · Light
Lockup · Dark
02
Palette
Built around a single warm light. Deep ink for rest, cream for breath, amber for the spark.
Primary brand
Lumen Amber
#C79A4A
Accent / light
Soft Glow
#E8C98A
Deep accent
Pressed Bronze
#8A6A2F
Primary text
Deep Ink
#1A1814
Secondary text
Soft Ink
#4A443B
Surface
Warm Cream
#F6F1E8
Tertiary
Quiet Stone
#8A8278
Divider
Hairline
#D9CFB9
03
Typography
Display
Fraunces
Variable serif · opsz 9–144 · for headlines & the wordmark
Body
Inter Tight
Geometric sans · for UI, body copy, and product surfaces
Specimen
Settle in.
The world can wait.
Lumen guides you through short, beautifully produced sessions — designed to quiet the noise, ease the body, and bring you back to the present moment.
04
Favicon · app icon
The mark holds its shape down to 16px. At icon scale, the outer ring drops and the core becomes the silhouette.
128 px
64 px
32 px
16 px